Network Marketing Tips You Need To Know

Network marketing, or better known as MLM, is one of the longest running money making scheme around. This is both an art and science, such that you need to arm yourself with basic network marketing tips.

It is built around a certain product or products manufactured by a company that are sold through distributors, which are responsible for promoting those products. For every sales made through your promotional efforts, one can gain commissions; hence, your ability to earn commissions depend on the amount of sales you can produce. Take note of the tips listed below to get the results desired.

Use the Internet

The internet is one of the most powerful tools you can use when it comes to network marketing. If you can leverage this tool well enough, then it should be easy for you to boost business sales. The internet is filled with several marketing opportunities for anyone aspiring to make money from this system.

Your goal with the use of network marketing tips for generating online promotion is to draw people in towards your business. Then, you have to showcase how your products can be of benefit to them. So, feel free to explore and experiment with these options to start building your online income now.

Keyword Research

One of the most basic network marketing tips you need to learn is how to do keyword research correctly. If you cannot do this step well enough, then you cannot move onto the succeeding parts of your online marketing efforts. Indeed, keywords serve as the heart and soul of a network marketing business and without it, it would be difficult for you to optimize your website and its content.

In layman’s term, keyword research tells you what web visitors are using to search for information online via search engines. Hence, it is your ticket to linking that search with your website, wherein you are one step closer to producing traffic to your website, and hopefully, a conversion.

Combining Free and Paid Advertising

A lot of network marketers have turned to advertising as their main method of generating traffic on their website wherein they are promoting their affiliate or MLM products. It is up to you to choose between free or paid advertising methods, although opting for the latter has its own perks that the free advertising methods cannot. Make sure to look into the advantages and disadvantages for each method to see what works for your own network marketing system best. Your goal here is to deliver consistent traffic to your website because that will increase your chances of making conversions.

Formula to a Successful Online Marketing

In the end, it does not matter what method/s you choose for promoting your MLM products. It is all about identifying which ones work best and produce the results you want. As long as you remember basic network marketing tips on how to use the internet to your advantage, then you can be successful in this type of online work opportunity. If you experienced success with the method you are using, continue on with it to ensure that you can consistently enjoy the results.

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Do You Want to Save Money On Corporate Video Production?

So you want to produce a corporate video? Great idea! Corporate video is the most powerful marketing and communications tool available to any business and is far too often underutilised and discarded due to businesses mistakenly thinking it is expensive and overpriced. With video increasing some businesses sales such as by 64% from using video promotion it’s a wonder everyone is not using video!

Chances are your reading this because you still think that corporate video is expensive.

Well you’re not wrong.

You are also probably reading this because you don’t have a huge marketing budget to spend all on one 90 second video. Well I can tell you a little more about how corporate video does not have to be expensive, as well as help you save some money. All it takes is 5 minutes to read the rest of this article and a few hours of your own time.

Now first things first; corporate video is not ‘cheap’ and never ever will be. Sure, budget videos exist and you can spend as little as a few hundred pounds on a corporate video. But trust me – that is not a smart move. Instead of thinking of video as expensive you instead need to look at the return on investment you are gaining. You may spend £2,500 on a 90 second professionally produced promotional video for example. A well thought out story and the right production techniques could easily see an extra £5,000 worth of sales that month just from people viewing your video, resulting in the video paying for itself.

You might be thinking; but what about a £700 video? Surely that will still work but just not as well?


A £700 video is more likely to appear low quality and badly produced meaning that if anything it is more likely to reduce sales due to damaging your brand reputation and putting potential customers off. So £2500 may seem like a lot out of context, but just think of the return on investment it could provide – it’s cheap when you think about it.

So, to summarise; going for a budget corporate video is NOT the way to save money or bring success to your business. Good quality video production pays for itself!

Right, so how do I save money then?

It’s so simple. All you need to do is preparation. Chances are you are not a skilled cameraman and editor with a career worth of experience, so we both know this is best left to a professional video producer, you are after all hiring them for a reason.

However, there is something which you can do; Pre-Production. As part of any video production project a video producer will be required do some form of pre-production. This pre-production process decides on a script, which is then broken down into a storyboard with each individual scene illustrated. From here, cameramen, video editors and directors are also organised as well as props and other assets.

Pre-production takes time and will be something you will paying for in your video production budget. But, it is something that you can do yourself. With a little creative influence and some extensive research you can easily come up with a selection of scripts and a storyboard to help convey your message to your desired target audience.

Now I am not suggesting you discard your video producer from the process completely. At the end of the day they are still likely to have more experience than you in creating compelling and effective content. However by working together you can gain a small amount of their input and then create a script and storyboard of your video which the video producer can then work with you on and add and remove parts where necessary. This makes the video producers life easier, puts you in control and cuts your costs.

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How to Start a Pet Shop Business

Even in the period of the financial crisis Russians would rather scrimp on themselves than on dumb animals.

Since we become responsible, forever, for those we have tamed.

Pet shops are seemed to be one of few businesses which haven’t suffered recession. Well-known trade-marks such as Pedigree, Chappy, Whiskas, KiteKat indefatigably encourage us from TV screens to buy food and toys for our pets.

The market of pet products is huge and full of prospects.

In this article we’ll discuss how to open a pet shop.

It is very good if you have your own pets and you are a regular customer of a pet shop yourself. Then you have an idea on what you like in the currently available shops and what you can improve. Certainly, the perfect alternative is to have a veterinary education and wide knowledge about pets.

The most simple and low-cost way to start business in the pet products sphere is to set up a small shop where the choice will include food, grooming products and accessories.

License for such shop set up is not required; its floor space can start from 10 sq. m.

It is better to look for the room for such shop in a bedroom suburb. If there are no competitors nearby, you can safely open you own small pet shop. With proper assortment and comparable prices, such shop will always find its customer.

Assortment in a small shop should be formed of the most fast-moving items – these are goods for cats and dogs. Such small shops usually pay back within a year; however it is not worth expecting a big gain from a single shop.

Traditionally a pet shop owner, who has opened one store and has well-proved sale technology, sets up the next one.

An average retail margin in small pet shops amounts to 30%. As for the most demand goods (popular food and litters) the margin is less, for rarely sold items the margin can come up to 200%.

The second variant of a pet shop presupposes a large range of pet goods, starting from food and finishing with pets on sale. In this format there are absolutely different requirements to the floor space of the shop, its staff and product range selection. The sales area of the full-range store usually starts from 70 sq. m. You can find a shop room both in the center of the city or in a bedroom district. It will be profitable to set up a pet shop attached to veterinaries or not far from it. Payback of such store is 1-2 years.

The product range should be large; in the meanwhile it should include goods, which enjoy high demand. Exclusive and rarely purchased goods should be sold on request.

The assortment should include pets, birdcages and boxes, toys, there should be a section of veterinary preparations, vitamins and mineral supplements.

You can gain good profit selling pets, but take into account that animals can die at mismanagement.

Wide-range shop assistants should be well-qualified; they should perfectly know all the ins and outs about pets and products for sale.

Competent advice is a very important component of a pet shop success. If an assistant of the shop recognizes that a customer is inexperienced, he should query the client about his pet and help to make the right choice.

Sale of pet pharmaceutical products is subjected to licensing. In order to get a license there must be a veterinarian in the store staff, but the veterinarian is required not only to obtain all essential documents. If assistant veterinarian works in the pet shop, this fact causes customers’ trust and pushes up sales.

The third variant of the pet shop is a specialized store. If you have experience and knowledge in one specific area, you can set up a high-specialized shop.

For example, aquariums grows in popularity and you can set up a store specialized exceptionally on toy fish.

Being engaged in toy fish business, you can sale a broad range of fish, aquariums, fish food, veterinarian preparations and books on toy fish. The shop assistant should be much aware of goods for sale. You can also gain an extra income from customs aquariums manufacture, its installation, designer aquarium décor and aquarium service.

If you have chosen a high level of specialization, you should offer you customers a full complex of services in the given field and provide clients with full information during sale. Then you can rely on the popularity of the store.

The retail margin in such shops is higher, than in the wide-range ones, but for the higher price your purchaser gets more qualitative consultations and an opportunity to buy unique goods, which are not available in full-range stores.

If you intend to set up a small store, it is more reasonable to start cooperation with only one supplier, who has a wide product range even if the prices are not the best. The larger a projected shop, the more quantity of suppliers it is efficiently to cooperate with in order to buy goods at the best price. You can ask the suppliers for recommendations on the primary assortment formation. In the beginning of the work mistakes in the product range are unavoidable, but in few months it will become clear what products are in demand, what products should be purchased additionally and what should be returned to the supplier (discuss this option in advance).

In any case forming the primary product range your should presume that the assortment should include food for cats, dogs, rodents, birds and dry food for fish, litters, grooming products and accessories.

If you will sell pets, configure a line of additional products which can be purchased along with these pets.

Give your preference to the goods of the well-known producers, which are actively advertised.

Don’t try to earn big profits at once, it is better to advice a client more suitable product that more expensive one. The customer will appreciate it and will come next time in our shop.

Arrange degustation, distribute probes, let your purchasers know about newly-developed products, carry our promotion actions.

All the product range should be properly exhibited on display and grouped thematically, price tags should be large.

If products on request are sold in the shop, the correspondent information should be easily available for clients. Colorful catalogues and full information should be provided for such products.

There should be a good smell in the shop even if pets are sold there. See about good microclimate.

It is also very important to select the staff of people who really love pets and can give advice to every customer.

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